Social media is interactive digital-mediated technology which facilitates the generation or sharing/reception/ exchange of information, views, interests, ideas, and other types of expression through virtual online communities and networks. Social media has the potential to greatly impact any business no matter how big or small since it can create a viral effect that would lead to massive popularity especially with the younger generations.
Social Media Guide
The fact that social media allows anyone from anywhere in the world to have access to your articles gives you an edge as an author because your targeted audience would be more likely to visit your website or read your work if you have a website where they can find and read your content.
This is why social media marketing is very important for any business no matter how big or small because it greatly increases the chances of your business to be discovered and to be known in your targeted market.
One popular social media platform is LinkedIn. LinkedIn is a professional networking site, which allows its users to share information about their professional experiences, job objectives, business, and personal interests.
When you are a member of this network, you can easily search for people who are also members of this network. Once you are able to find them you can start exchanging information about your respective fields of interest or business.
For example, if you are a lawyer and you want to exchange information and discussions with people who are also lawyers, then you can do this through LinkedIn.
Another social media platform that can help you promote your business is YouTube. This is a video sharing platform that is accessible to anyone with an internet connection.
Through this platform you can easily upload your videos regarding your products and services and then allow your audience to have a chance to see them.
You can also post and make comments on these videos that your audience will be able to view. These are just some of the ways on how you can use social media as a tool for your business.
How to Use Social Media to Enhance Your Career
Social media is dynamic, interactive electronically mediated technology which facilitate the generation or sharing/ exchange of information, views, career goals, and various forms of interpersonal expression through virtual communities and online networks.
Social media has been in vogue since the early years and is still gaining momentum and popularity to this date. With the advent of the internet, the social media has taken a new turn and now it is used in various forms like blogs, directories, message boards, discussion forums, email groups, instant messaging, video sites, podcasting, wikis and so on.
The social media has gained momentum for its ability to reach out to people from all walks of life from youngsters to professionals. This has been made possible by the various social media websites that have come into existence in recent times.
For your information, there are some major social networking websites that are widely popular these days. These include, Facebook, Twitter, YouTube, FriendFeed, LinkedIn, MySpace, FriendFeed, Evernote, WordPress, Stock photos, Vimeo, Tagged, Scribd, Slideshare, Photobucket and many more…
There is no limit to the number of social networking websites that you can join and become a part of. With this, you will be able to share your thoughts, upload videos, documents, photos and videos and make friends from all over the world.
When you join any social network, be it, MySpace, Orkut, Friendfeed, Exmerge, Wiki, YouTube, WordPress, Scribd, Slideshare, etc, make sure that you change the password often to ensure that your account is protected.
Most of the social networks will give you the option of changing your password at any time if you feel it is necessary. Changing password at regular intervals will help in preventing any unwanted intruder from accessing your account, spyware, hackers or any other form of threat.
With such risks, you will need to change the password at least once in a lifetime. There is no point in changing it more than once.
Also make sure that you have strong passwords for your account. Use your birth date with a combination of uppercase and lowercase letters, the word password followed by a number (upper case letters only) and a hyphen.
Don’t use your pet’s name or any commonly used words or phrases. Changing passwords of your social network accounts regularly will help you in preventing unauthorized access.
Careful usage of your personal profile page can lead to you being marked as a spammer. Spammers will use this to bring more traffic to their website through link cloaking techniques.
If you really wish to enjoy the benefits of social media, then be careful in choosing the sites that you associate yourself with. Only choose those that allow you to maintain privacy. Do not reveal any of your personal details or information on your profiles.
Most of the social media sites have the ‘unfriend’ and ‘unfollow’ buttons. Often, these buttons are hidden by default. To be able to use these functions again, you will need to re-click them. Similarly, do not click the ‘unfriendly’ and ‘unfollow’ button more than once.
Do not publish any personal information on your social network profile, unless you are specifically ready to do so. Many social networks allow members to see the contact information of other members in their network.
If you are prepared to show your contact information on your profile, you can also post news and updates about your current news or personal interest. However, do not share any sensitive personal information, like your address or phone numbers.
Social media helps us to be more connected to people who are around the world. But they can also cause serious problems if the information is not handled responsibly. By following these tips, you can make the most out of your social media usage. You will be able to build long-lasting relationships with your friends, family, and colleagues. It also helps to boost your sales.